Despite the queues and rampant commercialism, the Lego Store in Leicester Square charmed our plastic pants off.
Why? Because it's more London-y than the Artful Dodger's Oyster wallet.
Where else can you pose for a photo on a Lego tube train next to William Shakespeare?
Then walk round the front and thank the driver?
Plan your onward journey with a Lego tube map.
Take in the famous landmarks.
Then head upstairs to see this striking panorama of the capital forged, of course, from bricks.
Be sure to take the lift, which carries the following Lego warning:
Needless to say, the store also sells every imaginable line of Lego product, from Duplo to Star Wars. Numerous play areas will keep the little Londonists occupied while you marvel at the giant models, which also include a post box, a dragon, and a ringing phone box.
Just don't visit in the height of summer or you'll have to queue around the block for your blocks.
The Lego Store, 3 Swiss Court, Leicester Square, London W1D 6AP. This is NOT a sponsored post, more a fanboy's love letter.