The Coca-Cola Christmas Truck Drives Into London This Week

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The Coca-Cola Christmas Truck Drives Into London This Week
The Coca Cola truck parked outside Tower Bridge
Slightly misleading image: it won't be parking up anywhere near Tower Bridge. Image: Coca-Cola

It's the advert which either makes your eyes light up like the Blackpool illuminations, or otherwise has you smothering your face with the nearest cushion.

Since being created by ad agency W.B. Doner in 1995, the Coca-Cola Christmas trucks have come to be a chintzy harbinger of the festive season — even more so, perhaps, than a Blue Peter coat hanger advent crown.

In more recent years, spin-off trucks have burst out of the TV screen to make in-the-flesh appearances — and such is the case again in 2023.

Wembley Park, with the arch in the background
The Christmassy truck rumbles into Wembley on 14 December. Image: M@/Londonist

London is only getting one visit from the commercial-on-wheels this year — the truck pulls into Olympic Way, Wembley Park on Thursday 14 December 2023, and is there from 12pm to 8pm. It's the final stop on a 17-date tour which has already been to Glasgow, Liverpool and Birmingham.

As well as getting snaps with the truck, visitors can step into a snow-filled bauble, play at the 'Ho-Ho-Hoop Hut' in a bid to win prizes, and listen to the Coca-Cola Christmas choir as they perform carols. We dare say there'll be a can or two of Coke doing the rounds as well. Activities are free — and you just need to show up.

The soft drink giants won't be everyone's cup of tea, although it's worth noting they're teaming up with Neighbourly to donate money to Hillingdon Food Bank, undoubtedly a fine cause.

Anyway, Merry Fizzmas to all those who celebrate.

Coca-Cola Christmas truck, Wembley Park, Thursday 14 December 2023, 12pm-8pm, free

Last Updated 13 December 2023

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