Just when you thought it was safe to forget about the John Lewis Christmas ad and get on with your life, their restless marketing team has found another way to keep it in the spotlight — recreating it in Lego.
Buster the trampolining Boxer has been recreated from 1,200 of the plastic blocks of joy, on display in the Oxford Street store from 24 November 2016.
He's not alone. Four of his historical counterparts have also been recreated from Lego. You might not be taken with Buster this year, but what about the Man on the Moon (2015) Monty the Penguin (2014), or even the Bear and the Hare (2013)? There's even a recreation of The Journey (2012), which we'd forgotten ever existed until we went back and watched it *wipes away tear*.
Almost 10,000 bricks went into creating the five scenes, which took seven 'expert Lego builders' (where do we apply for that job?) a total of 116 hours to construct. The company who created the scenes is Bright Bricks, which was also for bringing by a Lego train to Covent Garden over Christmas 2015.
Can the Coca-Cola truck say it's been recreated in Lego? Probably not. Find out more about how the John Lewis displays were created here.
See the Lego display in the John Lewis toys department on the fourth floor of the Oxford Street from 24 November 2016, for two weeks.
See also: A look inside London's new Lego store.