Tube sponsorship is nothing new.
Inside the confusing world of transport sponsorship.
How much of the capital is named after corporations?
Part of the bridge "will be named" by media giant.
Views await the most intrepid climbers.
Love selling, Love London? Apply here.
What brand will replace the turquoise livery?
Assembly Tories very keen on sponsorship.
This month's round-up, focusing on Sponsume's more arty endeavours.
Tories say that TfL is too timid when it comes to advertising.
Pedestrian and cycle bridge could be ready in 2014.
Including QPR shirts. Er, OK.
Is the bank still an appropriate sponsor?
Shall we put in a bid for the Londonist Aquatics Centre?
Boris Johnson wants to get corporate sponsorship of projects coming out of City Hall.
Branding 'opportunities' for gondolas and station names.
The London Eye gets through identities quicker than Dr Who. Its fourth name in 11 years is announced today.
Boris Johnson's getting flak for accepting sponsorship from Wonga.com to fund free travel on New Year's Eve.
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