Wimbledon kicks off today with the spurious addition of a sponsored cheerleading squad, the Cheeries. Not sponsored, as you might assume, by a certain breakfast cereal which would at least resonate with the health and fitness angle of the Championships. No, they’re booze fuelled which …
By dusty sevens via the Londonist Flickrpool. Bucking the trend of recession misery, belt tightening and doom mongering is jolly hotel chain, Holiday Inn, whose parent company Intercontinental Hotels Group are stumping up a rumoured £10 million in 2012 commercial sponsorship as well as bringing …
Yup, all the way to the top. Homeless charity Shelter are organising a fundraiser with a difference. Vertical Rush will see hundreds of Londoners race up the 920 stairs of Tower 42, the City’s tallest building. The event takes place on 19 March and is …
BA are to withdraw sponsorship of the London Eye from next month. The airline says its ‘sponsorship priorities have changed’, and it no longer wishes to support the attraction, which it has sponsored since the wheel’s inception. So who’s going to take over? Well, it …
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