Olympic Venue Naming Rights Up For Sale
Shall we put in a bid for the Londonist Aquatics Centre?
sponsorship
Welcome To London, Sponsored By [Your Company Here]
Boris Johnson wants to get corporate sponsorship of projects coming out of City Hall.
TfL Invites Sponsorship Bids For Thames Cable Car
Branding ‘opportunities’ for gondolas and station names.
London Eye Gets New Name
The London Eye gets through identities quicker than Dr Who. Its fourth name in 11 years is announced today.
Mayor Criticised For New Year’s Eve Sponsorship Deal
Boris Johnson’s getting flak for accepting sponsorship from Wonga.com to fund free travel on New Year’s Eve.
BP Protesters Disrupt Tate Party With Mini Oil Spills
A party celebrating 20 years of BP sponsorship at Tate Britain almost came to a sticky end last night, when protesters hurled buckets of black stuff (thought to be treacle) both inside and outside the building. The black-veiled idealists showered the main entrance with goop …
Barclays Sponsors Cycle Hire Scheme
TfL artist’s impression Barclays is shelling out £25m to sponsor London’s cycle hire scheme – sorry, Barclays Cycle Hire – and the cycle superhighways – sorry, Barclays Cycle Superhighways – for five years. That’s a nice, and much needed, sum for TfL to recoup on …
New Name For Wembley Arena
Photo / Dave Williams Wembley Arena has a perfectly functional name that helpfully describes both its location and function. What it has hitherto lacked, of course, is a sponsor’s imprimature. Fortunately this ommission has now been rectified — the northwest London venue shall henceforth be …
The London Of Sherlock Holmes…Mapped
Map Channels: free mapping tools The whole world is about to go Sherlock Holmes crazy, thanks to the upcoming Warner Brothers movie starring Robert Downey Junior and Jude Law. With each new telling, the character receives a certain amount of reinvention. One thing is constant, …
Lord’s Cricket Ground To Keep Name
The mania for re-naming stadia after corporate sponsors (cf: the new Spurs ground, Stamford Bridge, sportsdirect.com@St James’ Park) won’t spread to the verdant greens of Lord’s cricket ground. Despite needing to raise hundreds of million of pounds for a refurbishment of the ground, owner MCC …
Nearly 1000 Days To 2012 Opening Ceremony
By secretlondon123 Ghoulishly, Halloween happens to mark 1,000 days until the opening ceremony of the 2012 Olympic Games in London. LOCOG are taking this as no kind of walking dead portent and Lord Coe and his team are, in fact, ebullient. Thomas Cook have signed …
