Olympic-Branded Bunting Funds Announced
London boroughs to submit proposals for dressing up in Olympic colours.
branding
New Name For Wembley Arena
Photo / Dave Williams Wembley Arena has a perfectly functional name that helpfully describes both its location and function. What it has hitherto lacked, of course, is a sponsor’s imprimature. Fortunately this ommission has now been rectified — the northwest London venue shall henceforth be …
Brand Tart Up For Olympic London
Bradman334 According to the ES, within a few months our boroughs will be able to bid for a slice of a £32m fund to make London look all Olympicky for 2012 and show off Johnson’s half a million quid city rebrand. Vancouver failed to “dress” …
Lord’s Cricket Ground To Keep Name
The mania for re-naming stadia after corporate sponsors (cf: the new Spurs ground, Stamford Bridge, sportsdirect.com@St James’ Park) won’t spread to the verdant greens of Lord’s cricket ground. Despite needing to raise hundreds of million of pounds for a refurbishment of the ground, owner MCC …
Go Team London Bridge
In the quest for local kudos, organisational dynamism and staff motivation making humdrum local business improvement initiatives sound sexy is all important. The London Bridge Business Improvement District Company decided they had a crap name so, inspired by the spirit and energy of amusing films …
