Some would say she doesn't look a day over nine (lives), but Hello Kitty turns 45 this year, and she's celebrating with... a pop-up.
For one day only, a cuddly toy emporium dedicated to the pretty kitty opens on South Bank. It's a chance for fans to immerse themselves in hundreds of plush versions of Hello Kitty (not scary at all...), take lots of photos, and enter competitions to win prizes.
We've heard a rumour that the fancy fictional feline herself is making appearances throughout the day, for meet and greets and photo opportunities with fans. (We repeat: this is a cartoon cat).
To enter a prize draw from a Hello Kitty goodie bag, post a photo or video of the experience on Facebook or Instagram using the hashtag #hellokitty45 and tagging @hellokittyeu.
Hello Kitty pop-up in on South Bank (exact location TBC) on 26 October, 10am-7pm