This is a sponsored article on behalf of The Gentleman's Grooming Show.
In 2016, looking good and smelling good is not just for women: men are jumping aboard the self-care bandwagon and paying more attention (and money) to grooming and presentation. For modern men into their skincare and beard oils, barbering and cologne, The Gentleman's Grooming Show at Tobacco Dock is the perfect destination.
Taking place on 3 December from 10am-5pm, this is a day dedicated to all things gentlemanly. Top men's grooming brands will be exhibiting, showcasing and selling everything from moisturisers to mousse, and talks from real gentlemen like Richard E Grant will no doubt further inspire your manly quest.
Pop-up barbers will be offering up haircuts and beard-trims, and shoe-shining booths will be on hand to polish up even the dullest leather. Of course, all this shopping and manliness is thirsty work — luckily the entry ticket includes a complimentary glass of whisky. There will also be food, snacks and bars to revive you in-between admiring Shoreditch beards and trying on ties and watches.
Unless you have been living under a rock for the past few years, you can't help to have noticed the revival of the facial hair. This trend looks as if it is here to stay, and if you are one of the Movember men in the city, why not enter The Gentleman's Grooming Show beard competition to see if you have London's winning whiskers?
Brands like Wellman and Dapper Dan, Menspire and The Great British Grooming Co will be exhibiting their products and showcasing the best in male grooming products. This is the perfect opportunity to stock up on some Christmas presents for the main men in your life, or even to treat yourself to something new for the party season.
Who knows if beards are here to stay? Male grooming, however, most definitely is. Head to The Gentleman's Grooming Show to check out this ultimate look good/smell good extravaganza.
The Gentleman's Grooming Show takes place on 3 December. Tickets are usually £10 and include a glass of whisky and a goody bag. Use discount code LONDONIST50 to get 50% off ticket price, making it just £5.
