This is a sponsored article on behalf of London Fashion Week Festival.
September is not just about back to school — its arrival is hugely important for stylistas everywhere.
Although the annual September London Fashion Week (LFW) is a pretty exclusive affair, the edgier London Fashion Week Festival is a chance for all aspiring trendsetters to join in on the action.
The four day London Fashion Week Festival is your chance to see catwalk shows, indulge in some new season shopping, and hear all the latest tips from industry experts. Tempted? Londonist readers can get a 20% discount on tickets with code LONDONIST, so get booking.
Each day's schedule will feature exciting catwalk shows, showcasing high-end designer wear as well as slightly more affordable trend pieces — keep an eye out for ruffles and florals, which are set to be big.
After being inspired by the catwalk, take advantage of the tempting shopping on offer from over 150 brands, with both new international names and heritage British labels. A lot of what's on offer will be at industry prices, so it's the perfect excuse to pick up a bargain.
Think you'd like to get a foot in the door of the fashion industry? Talks from experts on everything from careers in fashion to curating clothing exhibitions will be taking place over the four days.
Alice Temperley will be talking English myths and legends, and discussing her LFW show on the Friday. The Saturday will see masterclasses by Maybelline on the latest make-up trends.
Food and drink will be available to keep energy levels up, including some celebratory fizz if you fancy some bubbles. Relax with a manicure or hair-styling session from TONI&GUY, and make the most of this unique day out.
There are various ticket packages on offer, depending what you want to get out of the experience. Choose from Bronze, Silver, Gold or Luxe. All include event access and shopping, but the Silver, Gold and Luxe options also include an exclusive limited edition tote bag designed by Mother of Pearl.
If you want to be in on the fashion week action but don't have a FROW invite, this event is for you. It takes place at The Store Studios on the Strand from 21-24 September. Use promo code LONDONIST to get 20% off ticket prices. Start saving, plan your outfit, and prepare for the ultimate fashionista festival.