This 30-storey residential block just got approved by Westminster Council. At 105 metres, the West End Green tower will dominate the skyline at the crossroads of Edgware Road and the Westway.
The tower will be built on derelict land beside a cluster of existing tower blocks and two of London's busiest roads. You might think that'd all work in its favour. The scheme has, however, generated plenty of local ire.
The Skyline Campaign fears the scheme will 'open the floodgates' for further tall buildings in the area. It says that the building contravenes Westminster's own planning regulations for height. It further opines that the quality of architecture is 'very mediocre, clumsy and insensitive to context'.
Objections were also lodged by local MP Karen Buck, 10 Westminster councillors and Historic England, as well as hundreds of people concerned about the growth of London's skyline. Among their gripes is that the tower could obtrude upon views of Little Venice and Hyde Park.
Others have written in support of the development. Comments on the skyscrapercity forum describe the tower as 'a great looking scheme which would improve this part of Paddington massively'. Another added: 'Love this proposal. Good quality detail and, if the renders are accurate, a well integrated use of stone and brick'.
The development, by Berkeley Homes, will contain 652 apartments, with 126 classified as 'affordable'. Work is expected to start later this year.
The approval comes just weeks after a proposed nearby 72-storey building, dubbed the Paddington Pole, was withdrawn from the planning process following local objection.