Londonist is proud media partner to London Transport Museum's Transported by Design season.
Head to London Transport Museum later this month to hear a fascinating talk about Edward Johnston — the man who created the iconic London Underground tube typeface.
Since its introduction 100 years ago, Johnston (named after its creator) has come to represent not just London's transport system, but London itself.
London Transport Museum is marking its centenary with a number of events, including a talk by Johnston's grandson, television director Andrew Johnston.
In Go West Young Man, Andrew Johnston explains how a trip to the Wild West of North America in 1898 helped his grandfather make the journey from failed medical student to founder of the 20th century calligraphy revival.
The talk is part of the Transported by Design season, a programme exploring the history and future of great design and how it can affect our journey experience.
Go West Young Man, The Untold Story of Edward Johnston is on 23 March, 7pm-8.30pm at London Transport Museum. Tickets cost £10/£8 (concessions) and can be bought from the museum's website.
Buy tickets for any two talks and save 25%. Food and drink will be available at the Upper Deck bar from 6pm, with 10% off for all ticket holders to the talks.