Chocolate. Happy little word, isn't it? If you're a look-but-don't-touch kind of person, or you're looking for a way to satiate your appetite before your next hit, follow these Instagram accounts.
Rococo
With four London shops plus several other stockists, Rococo offers everything from chocolate bars to boxes of ganaches and truffles, hampers... The hot chocolate made it onto our list of London's best hot chocolates. Need we say more?
Paul A Young
While the Instagram account belongs to Paul A Young the chocolatier man, rather than Paul A Young the shop, he posts enough pictures of his chocolate to keep us happy. His three shops, all in London, produce chocolate on site.
William Curley
Where patisserie meets chocolatier, beautiful things happen, as this Instagram account proves. Find the three boutiques in Richmond, Belgravia and Harrods.
Charbonnel et Walker
Hey, if it's good enough for the Queen, it's good enough for us. The rose creams are supposedly her favourite chocolates — we're more salted caramel truffle kinda people. Stores at Old Bond Street and Canary Wharf, plus plenty of other suppliers dotted about.
Choccywoccydoodah
Carnaby's Choccywoccydoodah, and its Brighton sibling, rose to fame on the TV show of the same name. It's as much a cake shop and cafe as it is a chocolate shop. Willy Wonka eat your heart out.
Dark Sugars
This Brick Lane store specialises in truffles with a rotation of unusual flavours available including chilli, gin & lime, apricot brandy and cardamom & orange.
Pierre Marcolini
Pierre Marcolini and his chocolate hail from Belgium, so it's bound to be good. He opened his first UK boutique in Marylebone in 2015, and the goods are also sold in Harrods and Selfridges.
Melt Chocolate
Notting Hill and Holland Park are the places to head for to get your hands on Melt's fresh chocolates. They're made on a daily basis and only last about 10 days — the perfect excuse to get stuck straight in.
Montezuma
Innovative is what Montezuma does well, as demonstrated by the Eton Mess chocolate bars and, er, chocolate lager. For something a bit different, head to Kingston or Spitalfields (with other branches outside London).