In much the same way that post boxes were painted gold to commemorate Olympic medal winners, the Orbit Tower has pledged an aurous overhaul if England win the football World Cup.
The sinuous structure on the Olympic Park, normally burgundy in colour, has been tenuously compared to many things, from a mangled roller-coaster to a giant robot. Yet give it a golden coat of paint, as in this mockup, and it actually does resemble the World Cup. Sort of.
In addition, the EastTwenty Bar & Kitchen at the base of the tower will screen all England games during the tournament.
See also: Where to watch the World Cup in London.
