You remember thise etiquette posters on the underground, right, the ones that used awkwardly rhyming couplets to make us behave? "When by moving down a little more, you'll be much quicker through the door", for example. The language and presentation are ripe for parody. First off the mark was The Poke, with its 'Don't be a twat' reworkings, which vastly improve the impact in a way that Transport for London would never dare.
Gilead Amit (@gileadamit) also finds the originals underwhelming. "It's always bugged me that these insipid rhymes now plaster the same tube carriages which also do so much for literary education with the fantastic 'poetry on the underground' campaigns", he says. Gilead's reworked the posters as though some of Britain's greatest poets had won the commission. Coleridge writing on smelly foods in cramped carriages, Kipling on overhearing loud mobile phone conversations, Byron on not obstructing the doors, and so on.