This is a sponsored article on behalf of Vodafone London Fashion Weekend.
Style-Loving Londoners Unite At Vodafone London Fashion Weekend
London is a stylish city. It sits alongside Milan, Paris and New York as host of one of the ‘Big Four’ fashion weeks and this month, Vodafone London Fashion Weekend welcomes style-savvy (or just style-curious) Londoners into the fold.
The glittering shows and shopping events of London Fashion Week might be for industry professionals only, but Vodafone London Fashion Weekend follows it directly, using the same space in the magnificent Somerset House, allowing the public to experience the drama of the catwalk, shop from designers, and take part in educational panels from leading industry experts.
Not sure where to start? Here is a run down of what's on offer:
Vodafone London Fashion Weekend offers the rare opportunity to experience trend-setting catwalk shows in the official British Fashion Council Show Space, where the industry elite were sitting only hours before. Soak up the atmosphere with designer shows from Giles Deacon, Holly Fulton, PPQ, Ashish, plus the one-and-only Julien Macdonald.
Get a sneak peek at the Autumn/Winter ’13 trends with four different ‘Trend’ shows: Pretty in Pink, Back To Nature, Shape Up and Victoriana. Each show will feature pieces from a mix of key British and International designers, allowing you to stay one step ahead of the trend.
With so many fashion delights on offer, Vodafone London Fashion Weekend knows how cruel it would be to implement a "look but don't touch" rule. So expect exclusive offers from over 60 designers spanning womenswear, footwear, jewellery and accessories. Brands on board include pop-ups from Browns London and Joseph, as well as Linda Farrow, Peridot London, Paige Denim, Pringle of Scotland, Splendid, Wishlist, Yolke and many, many more.
Alongside the array of fashion on offer, visitors can get a behind-the scenes look into the industry, with insider talks from experts in the Vodafone Lounge. What is it like designing for Topshop? How do you become a fashion stylist or designer? What goes on behind the covers at ELLE? All will be revealed...
It wouldn’t be a fashion event without an enticing array of goodies on offer. TONI&GUY will be on hand throughout the weekend to perfect your London look with a cut, wash or blow dry — just choose one of the 'Special Add Ons' when buying your ticket. You can also choose to include an exclusive Vodafone London Fashion Weekend tote bag with your ticket purchase. Designed by rising stars Sister By Sibling, the tote will be packed full of fashion treats. Nice.
As if all that isn't enough, Londonist readers are also eligible for a fantastic 25% OFF tickets purchased*. Just visit the Vodafone London Fashion Weekend website and enter the unique discount code LONDONIST at the checkout to get style for less.
*Offer includes all ticket offers except Luxe tickets
Vodafone London Fashion Weekend takes place between 19-22 September at Somerset House. Tickets cost between £16-£125. For more information or to book tickets visit the website, or keep up to date on Twitter via @LFWEnd.