Gothenburg Comes to London With Way Out West Festival Preview

Say Lou Lou

We will be bringing you our top tips for this summer’s London festivals very soon. In the meantime, here’s something a little different to get you in the mood for festival season.

Starting out in 2007, Gothenburg’s Way Out West festival has fast become one of the glowing highlights of the annual European festival circuit. Not content with merely showcasing the hottest new bands alongside more established artists (Kraftwerk, Blur, Prince and Pulp are among the recent headliners), Way Out West regularly incorporates art exhibitions, film screenings and various cutting-edge club nights.

Tonight, Way Out West and its home city are coming to Electrowerkz in Angel to show Londoners what Gothenburg and the festival have to offer, with the UK launch of the 2013 event.

The list of acts heading over to Sweden’s voted-by-the-people city of cool this year continues to grow week by week, but the likes of Neil Young & Crazy Horse, Cat Power, The Knife, Bat For Lashes, James Blake, Disclosure and Peckham’s own Deptford Goth have already been confirmed.

Tonight’s preview evening will bring together musical offerings from half-Swedish half-Australian twins, Say Lou Lou, popstrel Linnéa Martinsson, also known as LUNE, as well as guest DJ spots from the Way Out West DJs, who will be playing Scandi-classics alongside new music from the region. BBC 6Music DJ, Adam Dineen (whom listeners of Jarvis Cocker’s Sunday Service may be familiar with) will also grace the decks with what promoters have described as “an electronic feast for the ears, a fitting tribute to his love affair with Scandinavia’s musical metropolis”.

Say Lou Lou will have a busy evening what with their headline show at Madame JoJo’s taking place a couple of hours after this showcase but, hey — it’s a great double-dipping opportunity for keener fans.

The best thing about all this is that it costs a-whole-buncha-nothin’! That’s right: £0. You can get your free entry pass here. Proceedings start at 7.30pm, with Say Lou Lou hitting the stage at 8pm and LUNE following suit at 9.15pm.

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