Our friends at the London Gin Club (and they don’t pay us to say this, or give us free cocktails or anything…but it really is one of the most delightful spots in Soho) have produced their own take on the London Tube map. The Ginformation diagram helps you navigate your way through the complex, nuanced world of the spirit.
The different lines each correspond to some facet of Madame Geneva. The green line highlights botanicals such as ginger, hawthorn and rosehip that might be added to the spirit. The pink route shows people associated with gin, including Charles Tanqueray, Noel Coward and (of course) the Queen Mother. Our favourite is the black line, which picks out some of the nicknames given to gin over the centuries: mother’s ruin, dutch courage and cuckold’s comfort.
As ever with these maps, the real fun comes in interpreting the interchanges. It’s fairly easy to work out why William of Orange on the pink (people) line interchanges with the Distilling Act 1690 on the grey (history) line. But you might have to dig a bit deeper to find out why F Scott Fitzgerald and Ernest Hemingway (people line) enjoy a ménage à trois with a White Lady (cocktails line).
Ginformation comes with a complete Gindex and can be purchased for £1.50 from London Peculiar, and 100 limited edition prints will be released soon. London Gin Club can be found at the Star at Night, 22 Great Chapel Street, Soho, W1F 8FR