In a desperate attempt to get a job in the meeja, or a brazen attempt at self promotion (though the two generally go hand in hand), one guy has built himself a website and taken out an advert which has gone viral.
Adam Pacitti's tweet about spending his last £500 on a billboard somewhere in London (we don't know where, but judging by the background it's not the heart of the West End. Let us know in the comments if you've seen it) has been re-tweeted over 7,700 times (as we write) in less than 24 hours. His rather sweetly self-deprecating video CV has notched up around 6,000 views on YouTube. With nearly 1m 18-24 year olds out of work, and wanting to break into one of the most competitive industries around, perhaps advertising in the capital isn't such a stupid idea.