Enough Food For Everyone ‘If’ Campaign Launch @ Somerset House

Over 100 of the UK’s leading development and faith organisations came together yesterday to launch anti-hunger campaign If at Somerset House. The campaign aims to generate as much noise as possible so leaders are compelled to act.

The main message is anti-hunger yet the campaign also focuses on the underlying causes of hunger, like tax avoidance, land grabs and lack of transparency over investments in poor countries.

A 3D projection onto Somerset House, which brought the issues to life, was presented by Lauren Lavern who introduced influential guest speakers such as Bill Nighy, Olympic athlete Mark Foster and Harry Potter’s Bonnie Wright. Ms Wright spoke strongly for her generation stating that:

We are avid social network goers with the power to utilise the internet. Looking at we and we together can change something.

NGOs including Oxfam, Save the Children and Christian Aid are among the many others helping to inspire the public to lobby Prime Minister David Cameron and decision makers at this year’s G8 summit in June, when it is hosted in Northern Ireland. The campaign hopes to follow the precedent of the Make Poverty History 2005 campaign.

Words and photo by Selina Orrell

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