The walls of Village Underground change paint more frequently than most of us change underwear. But the colourful murals are often trying to sell you something, carrying big-brand advertising under the ‘edgy’ stylings of street-art.
A new initiative by the venue will see its Great Eastern Street wall turned into an open-air gallery for art of a less corporate persuasion. Village Underground plans to install durable glass screens to house canvases, prints and even digital works in the four recesses on its southern flank. The artwork, from established and emerging talent, can then be sold following its exhibition, generating income for the artists and covering the costs of the programme.
Village Underground needs to raise £20,000 to install the screens and get the programme up and running. Bank loans seem to be a bit of a no-no these days, so they’re instead appealing to art fans for donations. In return, the venue will also send you a thank-you gift commensurate with your donation. You could have your name etched into a brick on their wall, get free gig access or receive an A3 Eine print, for example.
You can find out more about the project and make donations here.