Ken Dumps Barbie, Puts Huge Sign Up In Piccadilly Circus

Plastic heart-throb ‘Ken’ today dumped long-time girlfriend Barbie in an acrimonious dispute over environmental issues. The eco-minded man-doll rubbed salt into the wound by setting up a giant advert in Piccadilly Circus and placing announcements in Tube carriages.

The couple, who’ve been together for 50 years, fell into dispute after Ken discovered his erstwhile sweetheart has been wrapping herself in packaging sourced from unsustainable Indonesian rainforest.

Of course, the inanimate playthings aren’t really squabbling. That would be ludicrous. The advertising campaign is actually a stunt by Greenpeace, fighting against doll manufacturer Mattel’s business practices. It’s a winning combination of a serious message memorably delivered. You can find out more about the threat to the rainforest, or at least Greenpeace’s version of the threat, here.

Images from Greenpeace’s Flickr stream. (Used, for once, without permission, but that’s all in the Greenpeace spirit.)

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  • Artie

    er…surely if Barbie uses unsustainable packaging, then so does Ken…

  • Anon

    Good point Artie, men are such hypocrites.

  • Jessica R Lavery

    I like it. But how did they manage it without breaching Mattel’s IP?

    • Anonymous

      It’s a protest, so they just ignored all that. I doubt Mattel would take strong action as it’d be PR suicide. 

  • Jessica R Lavery

    I like it. But how did they manage it without breaching Mattel’s IP?

  • Mac

    Also taking cues from the recent Mattel ads run in NYC… http://today.msnbc.msn.com/id/41534939/ns/today-today_fashion_and_beauty/t/ken-woos-wins-back-his-ex-barbie/

  • Mac

    Also taking cues from the recent Mattel ads run in NYC… http://today.msnbc.msn.com/id/41534939/ns/today-today_fashion_and_beauty/t/ken-woos-wins-back-his-ex-barbie/

    • Anonymous

       hi

  • Marianasofiamendes

    ht did ken dump barbie?

  • Barbie

    Thats really stupid, cuz if you think about it, if barbie uses that cheaper material or whatever, then so does ken!!!!also, ken and barbie couldnt have broken up again after he wasted billions of dollars on billboards stating things such as”barbie we may be plastic, but our love is real”, and “barbie i want you back” after they broke up, and got back together in feburary 14,2011!!!!!

  • Anonymous

    hi