One Hundred Cats Released Into Ikea Store

Dean Nicholas
By Dean Nicholas Last edited 93 months ago
One Hundred Cats Released Into Ikea Store

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There's not really much more to say about this: Ikea decided to release 100 cats into its Wembley store, let them wander around doing their kitty thing, and filmed the results. It's basically a commercial, and is part of a growing trend for big companies to make lengthy, high-concept ads that don't look or feel like ads. But for cat lovers, it's probably the best ad ever.

The video is above. When your boss comes over to ask why you haven't done any work today, just send her the link. She'll probably give you a promotion. Oh, and make sure you watch to the end — there is some beautiful super-slow motion footage of jumping cats around the 3'22" mark.

Via Gizmodo, many thanks to Zefrog for the link.

Last Updated 10 September 2010


I love this!

Plus, your headline reminds me of the Day Today's one: "Crazed wolves in store a bad idea, admit Mothercare..." :p


Surely inspired by Francis Alys installation showing a fox wandering round the National Portrait Gallery. (Was on show at Tate Modern till last week.)


i feel sorry for all the people with cat allergies who went in after they did this!




It's been a while since this campaign. Maybe it's about the for the flat pack furniture giant to run another cat related campaign to boost flat pack furniture don't you think? Not that they are not on a ready-to-assemble furniture expansion wave throughout the world but brand awareness is brand awareness.