Apparently the store sold 1,000 baubles in their first week last year (opening date: 8th August), claiming it’s overseas tourists who are particularly keen to get started on their decorating. Selfridges say they can forsee a time when there’s a “capsule Christmas collection” available all year, which – aside from the pleasing alliteration – we think would be better than kickstarting the annual Christmas scramble. There are permanent Christmas (and Easter) shops in Austrian cities, and they’re awesome. Would a small, constant Christmas presence innoculate us against the ever-creeping Yuletide storm?
