Coke use generally is on the rise - whereas in 1996, around 3% of UK adults said they'd tried it at least once, it's now nearly 10% - and hilariously, MPs are blaming celebrities for turning it into a perceived 'middle class' drug (we suspect falling street prices and ineffective border policing might be more responsible). Perhaps Pablo's next campaign could be to highlight the effect of drugs production on the people of Columbia and / or global warming - on these figures, leaning on middle class guilt might prove more effective in cutting drug use than bloody noses in nightclub toilets.
