Aiming to stick some more feathers in his cap of remarkable achievements, Boris Johnson has announced aggressive targets for London's waste including the ambition to be plastic bag free for the Olympics and to send zero waste to landfill by 2025.
London still has the lowest recycling rate in England, despite some innovative schemes and helpful websites. Key proposals in the Mayor's municipal waste strategy include better coordination of recycling city wide, making it easier for people in flats to recycle, provision of better 'on the go' recycling facilities and encouraging businesses to 'design out' waste and reduce packaging.
Sniffing a feasible win, the strategy looks to build on local schemes to cut plastic bag use (something London Councils wimped out on in 2008) and support and encourage reuse networks like the fabulous Freecycle.
Long term, such measures should save money for councils and taxpayers as well as reduce greenhouse gases but only if Boris' enthusiasm filters down to practical schemes that really help change wasteful ways.