The event, in support of ChildLine, was sponsored by AVG Technologies, and ample supplies of pear cider — plus the ubiquitous name tags identifying people by their Twitter names — meant ice-breaking conversations were the rule rather than the exception. Twitter folk are by nature a social bunch, and the night was marked by a wonderful, almost conspiratorial, atmosphere.
The organisers laid on an impressive event, with the action spilling through Vinopolis’ cavernous space; a downstairs club-style room, complete with polar bear sculptures and lounge chairs, was discovered by just a curious few, and the DJ gamely spun tunes to his meagre crowd. Upstairs, the bulk of the audience seemed to enjoy performances by the diverse lineup, while elsewhere others busied themselves assisting with the creation of a live Twitter story and making the company’s bird logo. Who needs a marketing department when your users will gladly do the work for you?