Love your local? Of course you do. Then why not nominate it as London’s Best Loved Local? A new Love Your Local campaign launched by Stella Artois and spearheaded by publican/actor Jason Flemyng (Lock, Stock and Two Smoking Barrel, Snatch … and soon to be appearing in ITV’s Primeval), gives pub goers the opportunity to recognize and reward pubs that are the “lynchpins of their local communities, offer a welcoming atmosphere for their customers to relax in and socialise and of course support responsible drinking.” The initiative is on for the next three months, during which time folks can go online to nominate their favourite London pubs for the title of London’s Best Loved Local. Following the nominations, one pub will be crowned top London pub and receive a total prize fund of £8500 and a community trust of £5000 “to invest for the good of their local community.” Three runners up will be awarded with £1000 community trusts. All four winning pubs will receive Love Your Local plaques to show off for all to see.
Londonist was on hand for the Love Your Local launch at Flemyng’s pub, The Duchess on Battersea Park Road (a worthy contender for Best Loved Local if only for it’s stunning view of the power station), where Jason and Stuart MacFarlane, President of InBev UK (InBev’s the company that make of Stella) had the following to say about the project:
Visit www.loveyourlocal.co.uk to nominate your local.
Photography and video by Chris Osburn