A couple of weeks ago, we were approached by a PR company and invited to partake of a little paid blogging around the launch of a "SECRET THING". Now believe us, paid blogging is hard to come by, so our ears and empty pockets pricked up. However, the utmost secrecy around the THING put us off as we feared we'd be selling our souls for some corporate un-Londony puff and, ultimately, we were right. The thing was a new car being dropped in Potters Fields yesterday. Courting "citizen journalists" to push your product virally is clearly a smart idea, especially with a cash incentive and a huge YouTube friendly stunt but can London really get excited about a bog standard car, however high it's been dropped? Pfft, no, we'd much rather geek out at the Transport Museum instead.