Baring Bras for Breast Cancer

If you noticed something funny around town on Saturday night, namely about 15,000 people wearing bras in place of tops or over tops, and didn't know what was going on -- mystery solved! The 11th annual Playtex MoonWalk breast cancer event was taking place.

Starting from Hyde Park, the mostly female group, which included eight MPs, went on a 26-mile walking tour past sights like the London Eye and Tower Bridge wearing bras in a "Bollywood meets Rock" theme. The walk was expected to raise a strong £6 million.

If you're still scratching your head about how to turn a bra into a Bollywood meets Rock hybrid outerwear garment, apparently it involves sequins, sashes, frills and whatever else you can throw on your brassiere. Better yet, Playtex has a rather hilarious but handy customising guide!

What's next year's theme? We want to pull out our bedazzler and hot glue gun and get started!

Photo from a previous MoonWalk from meke's Flickrstream.