Lovers' Marmite hit the shelves of Selfridges yesterday ready for the annual marketing travesty that is Valentine's Day.
It's Marmite with 0.3% Champagne mixed in. Remember the special edition Guinness Marmite? We had hoped it was a one off abberation. I mean, if you like Marmite, you don't need fancy permutations of it. You just want the yeasty goodness. Unfortunately, it seems Marmite have aspirations (cash-in plans) beyond their basic and much loved (and hated) product.
We don't know how we'd feel to get this for Valentine's Day. Reaction round here has been representatively mixed:
"Will it clear up a rash?"
"Ingredients: Champagne 0.3%, Scrapings from under the toenails of Beelzebub 99.7%. "
Whatever your opinion of Marmite kisses on the 14 February, the 600,000 limited edition "I love you" labelled pots are on sale now for just £2.99. Although, if you're a serious (-ly wealthy) Marmite lover, you can obtain one of the extra special 50 pots commissioned by Selfridges with a sterling silver engraved lid for £145.