If you've been wanting to join the cycle revolution but are put off by all that aggressive, unpredictable and dirty traffic out there then maybe this weekend's Hovis London Freewheel, which will trundle through nine miles of traffic-free town on Sunday, will help you get on your bike. The number of cyclists on London's streets has apparently increased a stunningly impressive 83% in the last 12 months.
Unfortunately, it's too late to register to take part as approximately 38,000 people have already done that and TFL really can't cope with any more cyclists but it's your chance to enjoy Central London and its main tourist attractions without the noise and distraction of motor vehicles.
St James Park will play host to the Freewheel Festival where participants and spectators can gather after the big bike ride to enjoy free entertainment and swap bike tips with other bikeophiles and other, perfectly normal people who find cycling the healthiest, easiest and most cost effective way to get around town. There will be bike maintenance on offer and even sports massages for those aching thighs.
This is all part of TFL's efforts to promote cycling, something our Ken is right behind too. Let's hope that the success of this event can help hasten the advent of a pay as you go bike scheme, a la Velib.
If you needed any more reasons to go, there are rumours of free sandwiches.
Hovis London Freewheel takes place on Sunday 23 September. The Freewheel Festival will be going on in St James Park between 11am and 4pm where you'll find a cycling circus, acrobatics, jugglers, mime artists, face painters etc.
For those of you trying to get about by road on Sunday there will be road closures and diversions so check your route before you leave.
Image courtesy of Vitorio Benedetti's Flickrstream.