Seb Coe has announced the first official sponsor of the 2012 London Olympics - a race of monochrome aliens known only as the Kanamits:
"Since first discovering that the Kanamits had landed on Earth and promised to be nothing but helpful to the cause of London's 2012 Olympic bid we have kept things under wraps. We were of course initially wary of the intentions of such a highly advanced race", Lord Coe told a murder of shocked journalists this afternoon.
"But even the most skeptical among us (Steve Cram) are convinced of their peaceful intentions now that Olympic codebreakers have begun to translate one of the Kanamit's books, promisingly entitled To Serve Man along with a smaller pamphlet, Woman as a Side Dish.
Further more the Kanamits have promised to share their advanced technology. Although they suggested to eradicate hunger, disease and the need for warfare, we on the 2012 committee decided that the first priority should be... erm... me winning a gold in the 1,500 metres."
Actually that's bollocks. It was really Lloyds TSB, but that's just dull.