We haven't made our mind up about so called 'book trailers' yet. We think it's potentially a great idea but so far a lot of examples we've seen have been terribly executed.
Note to marketers: books are not pop songs and should not be promoted as such.
Anyway - check out the trailer for Steven Johnson's new book The Ghost Map.
It's a pretty straightforward interview with Steve talking in a clear and interesting way about London and the cholera plague. Which means we get to hear him say:
All the fluids in your body are evacuated in a very short space of time.
We're going to buy the book on the basis of that quote alone.