To us Borough Market has always been about food.
Ostrich burgers, speciality cheeses, all types of crazy breads, and those amazing chorizo sandwiches from that one stall (mmm, we're making ourselves hungry just typing this).
But now the market is home to the latest addition to the Paul Smith mini-empire.
Smith's newest little shop is located at 13 Park Street on the fringes of the market area. It will sell all the usual Paul Smith clothing, shoes and accessories, as well as bags and trainers. These will sit alongside displays of Paul Smith miscellenea collected from the proprietor's travels around the globe, stuff like "old copies of the Beano, 1980's ghetto blasters and 1970's tin toys".
And if that's not enough to get you down there, remember Mr Smith himself is often known to pop into his outlets and do the odd shift behind the counter. He's a fashion icon who doesn't mind talking to the public! Crazy isn't it?
If you do go down keep an eye our for Londonist, we'll be the ones window shopping with the remains of chorizo sandwich on our chins.