Capital FM is back at the top of the Rajar charts, according to the latest figures for the April-June period. Heart went from a market-leading 7% share to 5%, whereas Capital held steady at 6.1%. Beneficiaries of Heart's slump appeared to be the smaller stations like LBC and Choice FM.
The ad men at Heart FM will be pleased to know that their tv ad, featuring Jamie Theakston stalking members of the public, was as effective as Capital's horrendous Johnny Vaughn song-and-dance effort. Both stations' breakfast shows lost around 150,000 listeners. XFM's Christian O'Connell, however, gained another 60,000 listeners to get to 318,000 in total. O'Connell, of course, will be leaving XFM at the end of the year to join Virgin, a station which considers the likes of Toploader and Maroon 5 to be 'alternative'.
As ever, we remind our readers of the real London alternative to all that mainstream rubbish: Resonance FM.
