This is a tough one: do we want one of Stelios' big, orange 'no frills' cinemas in Leicester Square?
On the one hand it means cheaper cinema tickets in central London because EasyCinema's business plan is to sell cheap (and by 'cheap' they mean 'really bloody cheap', like 20p a seat) tickets for the less popular films. Plus they also sell popcorn for a pound and the like.
So, great. We get to see films for next to nothing and the ridiculously overpriced Odeon et al have to sit up and pay attention.
But what about the independent cinemas such as the Prince Charles? They manage to provide cheap tickets for 'second-run' showings and they've just started their Feel-Good Fridays where practically everything is a quid.
The Prince Charles has just lost the annual FrightFest to the Odeon West End on Leicester Square, so would an EasyCinema do even more damage?