As the BBC reports today, full-time self-publicist Mark McGowan, had "taken pictures of himself scratching vehicles' paintwork in Glasgow and London", however, the cars had already been keyed, "and the photos were 'staged'".
So why did he do it?
To "highlight the plight of people who have had their cars scratched," apparently.
But 'unfortunately' the project "spiralled out of control", McGowan's family and friends shunned him and the public (some of whom read this website apparently) wanted to "rip his head off".
Unfortunately, Ian's other prediction (that McGowan may also announce "that he is a twat"), has yet to come true.