Now this is interesting. It looks like London is going to get itself a new weekly newspaper. Most media watchers have been taken by surprise by the announcement that a 24 page colour newspaper, The London Line, will be available next month. Aimed at 20 to 35 year olds the new paper will have a "politically left-of-centre editorial line" and be available from outside tube stations on Thursday afternoons.
This is good news for those of us who have often wondered how it is that most major American cities manage to offer a weekly free newspaper (hello SF Bay Guardian)while London only has the instant litter Metro.
Of course the new paper will face some competition from the likes of Richmond Desmond but obviously we welcome any free alternative and wish the London Line all the best.
You can still see the online pilot issue from August 2004 here, but we expect the webpage will be updated closer to the launch.
There's some speculation as to how this newcomer will affect sales of the Evening Standard which we have to admit is, at the very least, an established part of London life.
Then again so was rickets so there's always hope.