The idea is to elect a specific London location each week and then invite a group of photographers to go out and capture that location in their own style. As the website explains: "The project aims to see how differently people view and perceive the same place through the lens".
The Way We See It is still very much in it's infancy but the first project (Newman Passage) produced a wealth of fantastic pictures (image above is a detail from Onionbagblog.co.uk's submission) and there should be a lot more to come as the site grows.
The next location to be documented is Pickering Place (near Piccadilly, off St.James' Street). If you're interested in joining in you can find more details here.