This week must be the week for a bit of Christmas cheesiness.
Yesterday we had Camden Arts Centre showing Bing Crosby's White Christmas along with mince pies and mulled wine; and today we hear that the London Eye has gone and installed a snow globe in one of its pods.
The idea is to give passengers a bird's-eye view of what a white Christmas in London would look like. So models of some of the city's landmarks (Big Ben, the Gherkin, Canary Wharf) have been installed in the pod and these are then 'blanketed' by the snow which is falling in the capsule. Aaaaah.
If you go to the Eye's website you'll also see that they're laying on some, other Christmasy treats for their winter customers, including in-pod magicians who can make "snowballs disappear from your hands".
We're assuming they don't just stand there while it melts, otherwise that would be pretty lame.